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Avalon solution

Membership management around one connected member record.

Bring members, organisations, subscriptions, communications and self-service journeys together on Avalon—configured around your membership model, rules and integrations.

Who it is for

For organisations whose membership model has outgrown disconnected systems.

Associations, unions, communities and membership-led organisations need a reliable view of people, organisations and participation. When records, communications and processes sit in separate tools, staff spend time reconciling data and members receive inconsistent service.

Common operational pressures

  • Duplicate or incomplete member and organisation records
  • Manual joins, status changes and follow-up
  • Limited visibility across interactions and engagement
  • Member journeys split between staff systems and online channels
Outcomes

A clearer membership operation.

One governed record

Connect a person’s membership information with relevant organisations, activities and service history.

More consistent journeys

Coordinate staff actions, communications and self-service around shared records and defined rules.

Better-informed engagement

Use segments and participation data to shape relevant communications and member experiences.

Core capabilities

Assemble the membership solution you need.

Avalon capabilities can be configured into a membership solution. The precise scope depends on your operating model and agreed implementation.

People and organisations

Records

Maintain organisational relationships and link membership information to the relevant individual and organisation records.

Eligibility and status

Rules

Use configured workflows to support membership creation and status changes. Avalon documentation includes an implementation where a verified email domain triggers organisation membership.

Segments and communications

Engagement

Group consumers for relevant pricing or engagement use cases, and support subscription and confirmation communications.

Portal and self-service

Channels

Connect member-facing journeys to governed data and processes rather than maintaining a separate view of the member.

Subscriptions and renewals

Operations

Configure subscription and renewal processes around your products, policies and approval needs.

Reporting and integration

Insight

Share data with connected systems through agreed API integrations and provide operational reporting for authorised users.

How it fits together

From relationship to ongoing engagement.

Establish the record

Connect the member to the appropriate person and organisation records.

Apply the rules

Configure eligibility, status and workflow behaviour for the agreed membership model.

Serve and engage

Coordinate staff activity, communications and member-facing journeys.

Measure and improve

Use governed data, reporting and integrations to understand participation and improve service.

Governance and integration

Identity and access connected to the operation.

Avalon can apply roles and permissions to staff access and connect member-facing journeys through its identity foundation. Significant operational activity can be captured to support oversight and assurance.

Continue the journey

Related solutions

Relationship Management → · Case & Workflow Management → · Service Desk →

Let’s understand your members, rules and service journeys.

Tell us how membership works today, where friction occurs and which systems need to connect. We’ll help identify the relevant Avalon capabilities and shape an appropriate discovery path.

Talk to us